Why Diversity & Inclusion Is the Best Thing for Your Business

Cicely Belle Blain

Cicely Belle Blain is a diversity & inclusion business consultant, activist and writer; they are one of Vancouver’s fifty most influential people of 2018, as awarded by Vancouver Magazine, a co-founder of Black Lives Matter – Vancouver, one of CBC’s 150 Black Womxn Making Change in Canada and BC Business 30 Under 30 2019 and has served as a member of the Canadian Youth Delegation to the United Nations. Their work is informed by their professional and academic background at the University of British Columbia and their lived experience as a Black, queer artist, a community builder, an intersectional feminist and a Black liberation activist. Cicely Belle’s first book debuts in 2020 with VS Books & Arsenal Pulp Press.

 

Some questions Tynan asks:

  • When people say, “we want to hire women, but we also need to hire the best people and fit,” how should we think about this?
  • What are leaders that are hiring more inclusively doing?
  • What is anti-oppression?
  • Please help us understand the relationship between equality and equity.
  • What does it look like for conversations amongst those who are biased, instead of always a black person standing up for black rights for example?
  • Thoughts on D&I Councils.

In this episode, you will learn:

  • When we think about diversity and inclusion, we must first think about what an individual adds and brings to your organization. Having all the qualifications isn’t as trustworthy as we think, especially when people may bring the same skills but have shown it over their lives in different ways.
  • Even if someone’s role doesn’t have to directly do with it, we should be screening for an acknowledgment of diversity and inclusion in every hire.
  • The decisions to fight for D&I will often bring a lot of upheaval in an organization, especially before they bring joy.
  • When an organization is just looking for a short-term engagement to increase D&I, such as a couple of workshops, it’s unlikely there will be much change long-term.
  • Anti-oppression is based on the fact that for many people groups, things are simply not fair. There are people alive today who were born on slave plantations for example, and obviously dealing with the repercussions of that, and for their families affects everything including career.
  • Equality speaks to the idea that everybody should get the same thing because everybody’s the same. Equity is that everybody should get what they need to thrive, e.g. specific support or initiatives to help people get to the same end result as others. 
  • For people who experience privilege, it’s so important for people within those communities to hold each other accountable. Of note, it’s not helpful to have a “cancel culture” wherein if someone says the wrong thing they are chastised for it immediately without taking the time to educate them; we need to allow people to learn and grow, calling people in through compassionate conversations. 
  • Making D&I Councils meaningful comes from a commitment from leadership. Often they are nice to have, but not given financial resources or any decision-making authority to actually bring projects or initiatives to life. See Episode 4 with Tayo Rockson for more insights on D&I councils.

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Canada’s Fastest-Growing Company: How To Build a Better Culture

Caroline Schein

Caroline Schein recently joined Article, the company that has grown over 24,182% during the past 5 years as the VP People & Culture. As Canada’s Fastest-Growing Company, the executive team has its work cut out from them. Specifically, Caroline is responsible for building Article’s people and culture practices across North America. With more than 20 years of senior leadership experience in the hospitality and retail industry with brands such as Best Buy, a multinational consumer electronics retailer, and Boston Pizza, a North American restaurant chain, Caroline has an MBA specializing in leadership from Royal Roads University, and a MA & PhD in Human and Organizational Systems from Fielding Graduate University. She shares wonderful insights about the future of work & how to build a better company culture.

Some questions I ask:

  • 4:30 What is it going to look like for Article to be taken to the next level?
  • 6:00 As a new executive, how do you approach your first season at the company (e.g. your first 100 days)?
  • 7:18 How do you ensure the culture stays consistent as you onboard so many people?
  • 9:27 What is Article’s onboarding process?
  • 11:30 What does it look like to “own” the culture internally? Is it the role of the VP People & Culture or is it a shared responsibility across the entire executive team?
  • 14:30 How do we ensure we live & breathe our culture moonshot & values? Many leaders shout from the rooftops about having a great place to work, yet it doesn’t look like that internally.
  • 19:00 How do we ensure our organizations have two-way feedback, not just the lower-level employees receiving feedback, but also for managers from those they lead.
  • 26:15 What do you believe the future of HR is? What are you expecting from the HR professionals you will be hiring in the future? What is the HR skillset of the future?
  • 28:38 How do ensure there is a harmonious culture between the office environment of Article as well as your manufacturing facilities?
  • 31:55 What is your advice to job seekers? Beyond the online application, what should qualified candidates be doing differently to get a job at Article, or just to any organization? 

In this episode, you will learn:

  • 4:55 The culture now is not broken, it truly has been remarkable what the team has accomplished. Article’s has 5 core values – be good, be direct, be better, be adventurous, & be genuine – which ground everything Article does from their strategy to their operations. When addressing culture, in their case, it was more a matter of how to build from where Article is at now, and then becoming open and honest about what is it going to take, where do we need to be and how do we get there. 
  • 6:24 When joining a new organization as an executive, how can you make the transition as successful as possible & learn from the organization about what needs to happen. Here’s a hint, it’s all about starting from a place of listening and learning, while beginning to understand the business well.
  • 7:50 The best people & culture systems that can be put in place to ensure that culture stays strong during intense periods of scale.
  • 9:05 What success looks like when it comes to building a killer workplace environment where people (or Particles!) thrive.
  • 9:50 How onboard makes a big deal out of a new Particle joining the team. Onboarding is very serious to them and they do it well!
  • 12:30 The key to being customer obsessed, and sharing that heart for customers across the entire company, especially the executive team.
  • 19:30 How Article is still refining its performance management processes and figuring out a way to provide feedback to leaders, not just the other way around.
  • 22:37 The fact that accolades and awards are always a secondary priority to employees being happy with where they work.
  • 26:40 Caroline’s charge to any new employee, the great new hire, is someone who’s focused on knowing the business. HR professionals specifically need to truly be a partner, making sure that you understand what problems the business is trying to solve, and how to do that through the people & the culture.
  • 28:18 How the future is looking both at employee engagement, but even further to the employee’s health & wellbeing
  • 33:00 A look at Article’s recruitment process and candidate screening. 

Learn More

Connect with Caroline:

More about Article:

Article is the easiest way to make your space look beautiful.

Right now, Article is all about no fuss entertaining. From lounge-able poufs and sectionals to stackable chairs in the event of extra guests, Article is here to help you make this entertaining season stress free and beautiful.

Furniture shopping is famously terrible. Overeager sales people, poor quality pieces, interminable shipping periods… the works. That’s why Article decided to change the way that people shop for furniture. Instead of schlepping to a warehouse to shop for particle board, Article’s online catalogue features high quality pieces that you can browse right at home. Article’s team of designers have an eye to today’s trends, but focus on timeless design and great quality. Plus: in-stock items ship in two-weeks or less.

“I don’t believe in reference checks…”

Michel Falcon

Michel Falcon is an entrepreneur, international keynote speaker and author who leverages his People-First Culture™ philosophy to create customer experience, employee engagement and company culture strategies to grow businesses. Often he has an unconventional opinions like not using reference checks in his hiring process. He is the author of the best-selling book, “People-First Culture: Build a Lasting Business by Shifting Your Focus From Profits to People” and the creator of the Team Operating System online course. Michel also operates a portfolio of restaurants and venues in downtown Toronto. His venues have grown to earn tens of millions of dollars in revenue with more than one hundred and fifty employees in less than two years by using the same strategies he’s going to share with us today. He has been hired to advise companies like Subway, Verizon Wireless, Alfa Romeo, Electronic Arts, and many others globally recognized brands.

Some questions I ask:

  • What has been a triggering moment in your career that lead you to develop a passion for company culture?
  • What are some of the tools leaders and organizations can use to understand and create a better culture?
  • What will be the shift in how we hire based on trends and changes we are seeing in employee behavior and expectation?
  • How do we change our hiring practices to find the most aligned candidates? 

In this episode, you will learn:

  • How Michel started his career working at McDonald’s.
  • What to do with the Gen Z workers coming into the workforce and why he thinks they are open and like the idea of entrepreneurship.
  • How to stop hiring toxic employees.
  • How to understand and create a better culture – the interview process, have the corporate courage to not hire the great candidate that doesn’t fit the culture.
  • The importance of our parents in our careers – Your parents gave you the DNA to be the leader.
  • He does a lot but it comes back to company culture, employee experience, customer experience.
  • Why Michel Falcon doesn’t like calling his team “staff”, or like it when they call him “boss”.
  • What leaders who have side-hustles should do to build a productive team… and how they can work with their team members who also have side-hustles.
  • Give a second look at reference checks. Recognize that you are relying on other people’s judge of character. You may benefit from trusting your own gut than someone else’s.

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A Masterclass on Employee Recognition

Tom Short

Enter code "CULTUREING" for 25% off your tickets!

Over the course of 25 years, Tom has used his passion for entrepreneurship and marketing to launch numerous, highly successful companies. At each organization Tom has built, employee experience has been the cornerstone to building effective teams. His expertise and learnings resulted in the development of Kudos as a solution and system to promote and enhance corporate culture, motivate individuals and create great employee recognition & experiences.

Tom leads business development, marketing, and customer engagement at Kudos and is active in speaking engagements and thought leadership activities in the HR industry. He is passionate about the role employee recognition plays in creating a great employee experience and is dedicated to educating the world about what genuine recognition can do for people everywhere

Some questions I ask:

  • How do you come into a company as a new executive to bring change in a well-established, already world-class company culture? 
  • WE has an incredibly diverse set of roles in their 1000+ person organization. How do you hire so that across the organization, in the variety of roles & the types of people each require, to still hire aligned to your values?
  • How do leaders, many of whom are struggling with this, translate their values into behaviours people know how to demonstrate at school?
  • Are there tools & technology to help reinforce core values? 
  • What are some key learnings you’ve found that millennials need to thrive in the workplace? 
  • “Working with a purpose” is incredible, WE may even have it more easy than most, sometimes work still gets monotonous… how do you keep your workplace invigorated? 

In this episode, you will learn:

  • Often leaders are doing things that are fleeting and immaterial when it comes to recognition. Without a system and a purchased tool, good and bad managers alike will continue to recognize their people poorly.
  • It costs approximately $5000 just to hire and train a minimum wage employee. For the same price, you could provide an employee recognition system for your entire organization and drastically reduce turnover.
  • Tips to know when to invest in recognition:
    • If you’ve started a business… it’s now!
    • Go to the parking lot at 4:30pm. If it’s empty, you need it.
    • Walk up to a conversation of your employees. If they stop talking, there’s an issue with your culture.
    • Management and team players have an “us vs. them” dynamic.
    • Just ask, “what can we do better?” or “where can we improve employee engagement.” The #1 thing that comes back is that people don’t feel appreciated.
  • Even if you’re in the office, there’s a 300 ft rule. If you’re about that distance from a fellow employee, you may as well live on the other side of the planet.
  • ASK your colleagues how they want to be recognized. SIMPLE!
  • People seldom leave because of compensation, it won’t come up nearly as much in exit interviews as feeling unrecognized or under-valued. 

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Building Culture on a Startup Budget

Kaleah Baker

Kaleah Baker, COO and Co-founder of BridesMade – Canada’s only bridesmaid dress rental service! After growing up in small town Saskatchewan, Kaleah completed her BBA in Marketing & Management at Bishop’s University, and her MBA at Wilfrid Laurier. Both schools are known for their tight-knit communities, so it’s no wonder that a collaborative culture would be a must within her own business. From startup to standout success story, Kaleah loves telling her entrepreneurship story. 

Some questions I ask:

  • How do you build a team of millennials leading millennials? 
  • If everyone isn’t full time, how do you motivate them? 
  • Your team is a well-travelled startup having gone through multiple incubators & accelerators. How have these experiences changed your company and what elements of their cultures have you adopted into yours over time? 
  • As a female-only team, how do those dynamics affect your team and what is your plan for the future to grow your team? 
  • What are your tips, from experience, for navigating fast-growth?

In this episode, you will learn:

  • Finding people who have previous experience with high-level performance such as in sport or music is an excellent way to build a team that can perform at the high level required in a fast-growth startup. 
  • Ensuring there are elements of fun in people’s lives is profoundly important to startup culture. 
  • In a monthly All Hands Meeting, allowing for people to ask the leaders ANYTHING can be incredibly helpful in preventing conflict or issues down the road 
  • Within the incubator setting, such as at Communitech, there’s a concept of “accessible help.” Kaleah’s advice comes with a caveat however, you can book time with her or anyone whenever it’s needed… but it’s your responsibility to know what you want to talk to about and clarify that the meeting is between the correct people. At Communitech, she mentions that when people ask for your time, you typically give it to them with undivided attention… as long as it is with the right person to be respectful! 
  • In a bridesmaid dress company, women TEND to be a bit more passionate… so that extra 5% of passion does go a long way to hiring females. It is complex in a female-focused brand to integrate that first man onto your team. The plan for now is to see at a point of exponential growth (~50 people), men will certainly be part of the hiring plan. 
  • Ask your people what they want and avoid assuming or telling them what they do. 

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How To Build a High-Performing Company of World-Changing Millennials

Victoria MacDonald

One Canadian organization that has made one of the greatest global impacts is WE. We have the honour of hearing from Victoria MacDonald, their Chief People Officer today for a brilliant discussion of millennials, translating values into actions & leading a team in a hyper-growth mode! 

Victoria is a 20-year veteran HR professional who is known for building cultures of alignment, accountability and high levels of engagement without pool tables, beer fridges or free food. 

Some questions I ask:

  • How do you come into a company as a new executive to bring change in a well-established, already world-class company culture? 
  • WE has an incredibly diverse set of roles in their 1000+ person organization. How do you hire so that across the organization, in the variety of roles & the types of people each require, to still hire aligned to your values?
  • How do leaders, many of whom are struggling with this, translate their values into behaviours people know how to demonstrate at school?
  • Are there tools & technology to help reinforce core values? 
  • What are some key learnings you’ve found that millennials need to thrive in the workplace? 
  • “Working with a purpose” is incredible, WE may even have it more easy than most, sometimes work still gets monotonous… how do you keep your workplace invigorated? 
 

In this episode, you will learn:

  • Heading into a major growth-period that involves maturing as a company is highly complex. Adding a more diverse workforce (in WE’s case, adding more tenured employees bringing the average age from 24 to 30 years old). Most elements of your people programs much change including your offer letters, performance management processes, the way you set goals, even your career development conversations. 
  • WE sets out to always continuously improve, Co-Founders Marc & Craig Kielburger never let themselves think they’re “done.” 
  • WE doesn’t see their quarterly employee engagement surveys as a way to figure out whether people are “happy at work.” Rather, they use their surveys to find out: 
    • what is working, so they can do better at those 
    • what needs to be tweaked or changed > create plans against these things 
  • When Victoria created her detailed HR Roadmap, every item on this plan is directly related to something that has come out of their surveys. 
  • Hiring for core values such as “we move for purpose & positivity,” guide their interviews. 3 Day Orientation is also integral to having people understanding how to display values at work, this achieves cultural cohesion. Because this occurs in all offices around the world, there’s a similar employee experience across-the-board. 
  • What’s rarely discussed is that millennials go to work everyday to create a sense of community and to be with their friends. Nurturing that and giving people the opportunity to work with their friends is really important. 

Learn More

Connect with Victoria:

More about WE.org:

WE is a family of organizations spanning from charities to social enterprises. One of their most famous events, WE Day is the greatest celebration of social good on earth. A multi-million dollar event where you can’t buy a ticket… you only get in through service & volunteering. World-leaders, celebrities & outstandingly brave people gather with and youth activists arena events to inspire the next generation.

Listening to Your People in a Fast-Growth Company

TIA FOMENOFF

Tia Fomenoff has always loved helping others solve their problems—whether she’s placing people in their dream jobs, working with customers to make more money, guiding small businesses on the uses of social media or even recommending great restaurants to acquaintances. In today’s podcast, Tia shares in-detail how she and the leadership team have listened well to their employees, even adapted accordingly to the extent of giving a $2000 mental health spending limit for every employee! 
 
Her unconventional career-path began in northern British Columbia in the non-profit and tourism industries, then shifted to focus on digital marketing and customer success at high-growth tech companies Unbounce and Buffer. Tia is now the Director of People and Culture at Thinkific, where they build software that enables entrepreneurs to create, market, sell, and deliver their own online courses.
Some questions I ask:
  • What are company leaders today realizing is the most important thing for their businesses when it comes to culture?
  • Are you seeing a lot of mobility (people bouncing around) between startups in your city? How do you deal with that?
  • When a startup Founder & CEO decides to introduce a Director of People & Culture role, what are they thinking?
  • As a non-native People & Culture leader, what has been the most challenging part of stepping into your role & what have you learned about yourself?
  • How do you balance non-traditional experience with the need for the compliance that a Chartered Professional in Human Resources (CPHR) brings? How do you split up these responsibilities on your team?
  • What is the difference between culture fit and culture add… and what does values fit seem to be something you look for when hiring?
  • How do we build cultures where people speak up?
  • How do we properly survey our employees? How do people at every level of the company bring forward ideas to leadership?
  • What mistakes have you made in your hiring over time?
 
In this episode, you will learn: 
  • Great recruitment becomes a primary competitive advantage in a high-paced, fast-growing tech cities
  • How to transition from a different area of business (e.g. in Tia’s case, she was in marketing) to People & Culture (P&C)
  • Having a non-strict-HR background can be an advantage for a leader in the P&C department, you can understand all the roles & their needs, how to help people grow & be happy opposed to having a key focus on compliance
  • Diversity is very challenging to obtain when looking for culture fit. When you look for a values fit however, you will be rewarded in the beautiful diversity you have in your organization.
  • Amazing to see that when people are encouraged to adopt the value of “We give a shit” how people will roll up their sleeves to pitch in when needed.
  • Set up a channel for communication of new ideas to leadership! Having a flat structure internally allows for people to bring ideas forward to their people leader, even one level above without much feeling they are stepping out of place.
  • Structuring your employee engagement surveys with (1) evidence-based questions, (2) net-promoter score (e.g. How likely are you to recommend working at Thinkific to a family or friend) and (3) free and open-ended questions (e.g. What’re your favourite things about working here? What are some things we can do better?).
  • How to act on your employee’s suggestions, group them into themes, and then make them fully transparent by sharing them with the whole company so people know of the progress towards change and understand what is happening!
 
Connect with Tia Fomenoff:
 
Also mentioned on this show:

Make Mastery Commonplace in Your Culture

Darcy Tuer is the co-founder and CEO of ZayZoon. And doesn’t mess around. His company recently raised $15 million to increase employee financial wellness. As an experienced founder & personal growth geek, he offers a lot of wisdom to other culture builders out there!

Previously to ZayZoon, Darcy was co-founder and president of Spira Data Corp. for 11 years. In his tenure at Spira, Darcy and his team took the company from concept to processing over$3B annually in revenue and payroll data. Spira currently has offices in Calgary, Denver and Houston. Lastly, Darcy serves as Chairman of the board of the Missing Children’s Society of Canada and has been a Director since 2011.

Some questions I ask: 

  • How can providing advances on workers’ paycheques affect the workplace? 
  • What is a great way to integrate people into their culture? 
  • How can you encourage your employees towards mastery? 
  • What happens when someone isn’t living up to your core values? 
  • As your company grows, how do leaders stay involved in building the culture of accountability? 
  • What’s your mindset when dealing with conflict? 
  • How can you responsibly use and strategize how to use large sums of capital & financing? 
  • What’s the one thing that you would encourage (maybe beg) new founders to do when building their culture? 

In this episode, you will learn:  

  • Most of your employees experience financial stress which can affect their performance, their ability to work collaboratively and how they show up at work. 
  • The importance of onboarding and integration, also spending a lot of time with a new hire even before their first day. 
  • How a standard daily 15 min scrum is critical > takes process & discipline. 
  • Encouraging employees to have internal side-gigs becomes a crucial part of helping people build mastery and encourage innovative thinking. 
  • Daily scrums are also essential for accountability to align with the organization’s core values. 
  • Navigating the growth of your team and why it may be wise to bring on an additional, even third, co-founder to ensure you have all the skills needed to thrive as an organization. 
  • Conflict is best entered into if you put your ego aside. 
  • Navigating decision making with 2 doors, from Jeff Bezos. Essentially, if you can make a decision (e.g. walk through a door), and still come out of it easily (e.g. walk back through the door), you should do that swiftly to try. If you can’t walk out, spend a significant amount of time deliberating on the decision. 
  • How do you build high-performing people and sustain this type of environment? 
  • As you grow, jobs of your team are quite wide with multiple competencies, as opposed to when you grow, you may need someone who has deep competency in just, for example, enterprise sales. 
  • Maintain a high-performing environment by keeping them intimately connected to your customers, the people you serve and the impact you’re making. “Why are we doing this?” Only possible if you share across departments who don’t interact with customers as well. 
  • “Predict out of the gates, before you raise the capital, to show investors that you can within 80% of said prediction. That will engender a tremendous amount of confidence from the investor community; they’re looking for a great story, they’re looking for a great team, they’re looking for execution. Can you set a realistic plan where you can achieve certain milestones with the capital available to you, and progress by de-risking the business.” 
  • “If I’ve ever seen a common denominator with the successful founders I’ve seen is a grit and determination, along with the team you surround yourself with.” 

Connect with Darcy:

 

Spirituality at Work

In today’s workplace where diversity and inclusion are paramount to a business’ success, we must consider all the ways to make an inclusive environment possible for our employees. What is often missed is their spirituality, a notoriously taboo subject at work, yet incredibly important to billions of people worldwide. But why? If we all agree that we are body, soul AND spirit, shouldn’t we explore a bit of what it could look like to start to include the 33% of our employees that we faithfully ignore?  

Our guest today is Mike Maeshiro, an expert in spiritual intelligence, an entrepreneur, business leader, and a pastor. Most likely you’ll listen and be taken aback at the way Mike approaches certain leadership situations, how he motivates his team and how he assesses the environment at his workplace and how you can too! 

Some questions I ask: 

  • How can we define spiritual intelligence? 
  • How can leaders ensure that their employees feel safe during difficult 
  • What is the cost of NOT beginning to incorporate elements of spirituality into your day-to-day at work? 
  • What should our posture be towards are employees… are they human “resources” or our greatest “asset”? Is there a better way to look at our team members? 

In this episode, you will learn:  

  • How agreeing with things brings them into our environments. When our employees agree with shame, they leak that into the work environment and it affects our productivity and the company atmosphere.  
  • Ways to discern the spiritual climate at your workplace. > 1) Looking at your team and what each member’s “normal” is, and adjusting your environment so they can truly show up their best at work. 2) Paying attention to your physical body and emotions, checking-in regarding what might be “off.” 
  • The primary way to deal with difficult or “hard-to-have” conversations is to approach it with love at the center… come in very proposing, invitational and asking a lot of questions 
  • How to stay consistently kind and helpful as a leader and build an impressive level of trust. 

Also mentioned on this show: 

Connect with Mike Maeshiro: 

How To Integrate Virtual Assistants Into Your Company Culture

Today’s episode is all about Virtual Assistants, Remote Workers & how all this fits within your current company cultures. We are proud to feature Virtual Gurus, once a little remote working agency with a team of 10 people, now a team of 150 people, considered the largest freelancing platform in Canada. Today we’re uncovering some of the secrets surrounding the mysterious world of remote work and virtual assistants, so tune in now! 

Connect with Bobbie Racette and her team: 

Some questions I ask: 

  • How can companies looking to hire a VA get over their hesitancy to this new way of building your team?  
  • Do we not all do more remote work than we think? 
  • How do you work with VAs to ensure they’re supported, especially since they work by the minute and not on salary? 
  • What does it look like for a virtual assistant to get up-to-speed to best perform the tasks required by the hiring company? 
  • How can a virtual assistant or team member actually integrate within someone’s company culture? 
  • What can a Virtual Assistant DO and NOT DO? 
  • What are some examples of how VAs have concretely built businesses & fostered growth? 
  • If I’m a client of a Virtual Assistant company and now my VA is doing a significant amount of work, what does it look like to incorporate your VA into your team and company culture? 
  • What does a company that organizes and leads a cohort of VAs look like? 
  • What is your vision for a company that works with one of your assistants?    

In this episode, you will learn:  

  • The need for your VA to be in a community of collaboration and accountability with other VAs. 
  • The importance of complete transparency with your assistant when you hire a virtual team member, time-based (to-the-minute) tracking and productivity, a major differentiator in today’s age of a distracted workforce 
  • Helpful tips on “showing up and staying productive” when working from home. The professionalism of VAs is paramount, not only to it being a worthwhile investment but also for the VAs to do quality work & enjoy the process. 
  • Virtual Assistants can support businesses in growth from managing emails and calendars, to website support, development and social media. 
  • What a typical process of working with a VA company looks like and how to slowly & patiently offload tasks that you’re not strong in or enjoy doing to your VA(s) and you can go back to running your business, doing what you’re best at. 
  • Virtual Assistant services 

Also mentioned on this show: